Daybreak is a specialty roaster built on a simple belief: good coffee is a ritual worth slowing down for. The identity centres on a single mark that reads two ways at once - a rising sun and the curl of a fresh pour - drawn from the origami dripper and the arc of coffee leaving the roaster. Radiating segments form a sunburst that brings warmth back to the cup, while an off-centre bowl catches a single descending drop, giving the mark depth and movement. Paired with a clean geometric wordmark and a palette of deep espresso, warm terracotta, and oat, the brand trades hobbyist charm for genuine specialty craft - confident enough to hold its own on a crowded shelf, warm enough to feel like morning.