About
About TerminalHi, I'm Saf. A brand designer based in the UK with over eight years of experience across naming, strategy, visual identity, digital presence, marketing and brand management.
In 2017, while studying a Graphic Design module as part of my Architecture degree, I discovered brand design - and I haven't looked back since. I let that curiosity lead me, and it took me deep into every layer of what makes a brand work.
I believe great brands aren't accidents. They're built with intention, shaped with care, and designed to last. That's exactly how I approach every project I take on.
Contact Terminal
